An introduction to media consumption in the online age

This article will check out how smart devices have impacted the media sector.

In addition to the distribution and development of digital material, media consumption habits are website also being greatly affected by technological developments. The mobility of mobile phones has shifted the way that audiences are taking in media towards a constant and on-the-go activity. In the past, audiences would need to wait to view or tune in to prescheduled broadcasts, which were planned by executives and run on a strict schedule. Rather, these days, customers can view, listen or gain access to content as and when they please. Those such as the head of the fund that is a shareholder in ITV would have the ability to verify that this has led to an improvement in material production as consumers are quickly finishing programs and constantly seeking out new things to watch.

Generally, the media industry is understood for being a structured and extremely organised sector, with many opportunities for career development. Nevertheless, in modern society, the development of smartphones has led to a couple of major shifts in the way media is shared and provided. One of the most influential advancements in the media industry is the integration of mobile applications and streaming services, which have made smartphones into the most accessible digital media devices on the market. With the ability to present video, text and audio material, smart devices are the optimal tool for dispersing and accessing media at any given time or place. The likes of the CEO of the fund that owns Euronews would recognise that media companies are constantly working on reformatting their material to prioritise mobile phone availability. At the moment, trends which are popular on social media are especially influential for media companies to consider. Namely, short form video and worldwide television are acquiring traction for offering appealing and accessible material for audiences all over the world.

Over the past couple of years, as society has come to be dependent on mobile phones, innovation has become the centre of attention for many regions of industry. The rise of mobile phones has essentially reshaped the media industry, causing new developments in the way media is developed, distributed and consumed. Before the age of digitalisation, media has been traditionally consumed in standardised formats such as newspaper publications and television or radio transmissions. Nevertheless, more just recently, the media landscape is showing a palpable shift in the direction of mobile-first platforms. Along with this shift, there has been a variety of new opportunities in media, most especially within the journalism, marketing and home entertainment sectors. The head of the fund that has a stake in Sky, for example, would acknowledge that the smart device period has in reality, forced the media industry to transform its business designs and strategies, interrupting traditional outlets and opportunities for media access and consumption, with a series of new and progressive digital media examples.